This month we take a look at French cider – or cidre – to learn about the new wave of interest and brands we’re seeing in France, how it differs from its Anglo counterparts, and how a younger French generation is consuming it. To learn this and more, we invited Anne Paillou of Sassy Cider into the studio to chat.
SASSY is a french premium cider brand that launched in November 2014. After working with a cellar master in Normandy for over a year and a half, they developed three different expressions: Cidre, Cidre Rosé and Poiré. Their creations are 100% natural (made from freshly squeezed, hand picked apples) and gluten free. All their orchards are located near the Château de SASSY. This high quality hand-crafted cidre, whose recipe is inherited from the cidre served at the Château, is based on a meticulous selection and production. In France, SASSY is distributed in high end sales points and establishments such as 5 stars hotels (Bristol and Royal Monceau), Robuchon’s group, Alain Ducasse, Publicis Drugstore, Lafayette Gourmet, Colette, Frenchie restaurant.
In addition, they have developed cocktails with some exceptional barmen such as Maxime Hoerth (Meilleur Ouvrier de France and previously head barman at Bristol Hôtel) and Julien Escot and are also distributed in well known Paris cocktail bars such as Sherry Butt, Experimental, Prescription Cocktail Club and Le Syndicat.
You can meet the SASSY team from 17 to 20 May 2018 at Taste Paris, a large annual food festival featuring well-known French chefs plus lots of food, drink and kitchenware stands.
As always, thanks to all of you lovely listeners as well as:
World Radio Paris for editing and production
Emily Dilling of Paris Paysanne for show notes and web assistance
Son Little for the music we use
By the way, we really appreciate getting reviews. While I enjoy doing the podcast and bringing you what we hope is interesting news, getting the reviews not only helps other people discover us, but makes me know I’m not just shouting into a void and that someone is actually listening. So, please, if you like what we’re doing, drop us a quick review. Maybe say something like this nice one from Swisskate:
“A great podcast from an American cocktail connoisseur based in Paris. Interesting topics and lively chat, and you definitely don’t need to be Paris-based to enjoy it, but it will want to make you organise a visit soon to try out the cocktail bars that are mentioned!”
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And please drink responsibly – cheers!