Building a Sustainable Spirits Brand with Avallen Calvados

Paris Cocktail Talk
Paris Cocktail Talk
Building a Sustainable Spirits Brand with Avallen Calvados

This month Avallen Calvados co-founders, Tim Etherington-Judge and Stefanie Jordan, talk about the environmental impacts of the drinks industry, how they settled on the production of Calvados to work towards a healthier planet, and their other sustainable approaches from packaging to blockchain technology.

Avallen is a floral, fruity, and completely natural Calvados with apples at its heart and soul. Even their labels are made from apples! Produced entirely in the West of Normandy, Avallen is aged for two years in French oak before being bottled with no added sugar, caramel or boisé. In a category dominated by old-fashioned producers, Avallen represents a younger, fresher and more apple-filled future, with the health of our planet at its core

Tim Etherington-Judge is the founder of Healthy Hospo, co-founder of Avallen Spirits, and co-founder of Lassou. He is a hospitality professional with more than twenty-five years’ experience at all levels of the industry – from tourist-spot coffee shop, to chef, award- winning bartender, bar manager and global ambassador for some of the world’s most recognisable spirits brands.

Stefanie Jordan, co-founder of Availed Calvados

From London to Bogota, with a sip of Burgundy in between, Stephanie Jordan is the creator and professional powerhouse behind Drinking Out Loud – the luxury wine and spirits consultancy and a strategic consultant at Yellow Global. She is also cofounder of Avallen. 

Products, places and people mentioned in the Sustainable Spirits episode

Avallen Calvados website

L’Explorateur du Goût (distributor in Paris for Avallen Calvados)

Drinks & Co (shop in Paris with Avallen Calvados)

The Whisky Exchange (online shop carrying Avallen Calvados)

Master of Malts (online shop carrying Avallen Calvados)

ecoSpirits (low waste spirits distribution technology)

B Lab (certified B Corp), the certification mentioned by Tim as ‘most trustworthy’

1% for the planet (consumer sustainability score)

Provenance Proof (Blockchain technology platform)

DOVU (tokenized data economy for DeFi carbon offsetting)

Drinking Out Loud, Stephanie’s luxury wine and spirits consultancy

Healthy Hospo, Tim’s non-profit organisation with the dream of a healthier, happier hospitality industry.

Lassou, A Marketplace Connecting People Who Make Beautiful Drinks And People Who Love Discovering Different, for which Tim is a co-founder

Sustainable Spirits Cocktail of the Month: True Normand

5cl / 1.75 oz Avallen Calvados

Fresh pressed apple juice for topping

Ginger ale for topping

Lavender sprig or edible flower for garnish

Pour Calvados in highball glass.

Add ice

Partially top with apple juice 

Top with ginger ale

Garnish with lavender sprig or other (seasonable) edible flower

Sustainable Spirits Bonus Cocktail of the Month: Avallen and Tonic

If you’re looking for a refreshing twist on a G&T, Stefanie tells us that swapping out the gin for Calvados makes for an even more delicious spin on this classic

Big thanks to…

Stephanie Jordan and Tim Etherington-Judge, co-founders of Avellan Calvados

If you liked this episode, you might want to check out our recent interview about Farm to Bottle in France

You can also find more of the best Paris cocktail talk at:

52 Martinis site or if you’d like to carry me around in your pocket, download the iOS app, Paris Cocktails
Paris Cocktail Talk is available on iTunes, World Radio Paris, 52 Martinis or wherever you get your podcasts.

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